Consumers Demand Informed Choices, British Gas Delivers

Consumers Demand Informed Choices,
British Gas Delivers

There was once a time when consumers placed unquestioning trust in product and service providers. They believed that these businesses had their best interest at heart and that the items or services they were purchasing would be good quality and reasonably priced. That time has passed and consumers are becoming better informed and more selective about how they spend their money.

Companies, like British Gas, are embracing the shift in consumer independence and empowering their customers to make informed choices about energy delivery and consumption.

This model for working with the intelligent and independent consumer is viewed by many as a revolution of marketing. After all, it is not common, with today’s business mentality, to find a company that helps customers consume less and pay less.

In order to help ensure that their customers have all of the information they need to manage their home energy consumption British Gas has invested heavily in the EnergySmart™ program – a service feature that is Free to new and existing customers and could help save each home up to £150 a year.

In preparation for the service’s launch, British Gas began a hiring program to train 2,100* Smart Energy Experts. These customer service and energy experts will:

Install Free electricity monitors in the homes of EnergySmart™ customers.
Conduct energy efficiency audits of the customers’ homes.
Help consumers make sense of the range of tariffs available and advise how to best take advantage of them for maximum savings.
Provide advice on generating energy at home.
Maintain close connections with EnergySmart™ customers to ensure that they are always well informed of new innovations that can help reduce energy consumption and save money.

Trials of smart metering were conducted earlier this year with results indicating that these meters, along with supportive services, do allow customers to make significant reductions in their energy costs.

Currently, the EnergySmart™ program is offered as an option for British Gas customers, allowing them to choose whether to participate in the Free service or not.

Save up to £150^ a year!

Using EnergySmart™ you can cut your energy bills by an average of £110 a year. Plus you will get an additional £40 introductory discount when you sign up to dual fuel.

*From: British Gas to create 2,600 “green” jobs to roll out smart meters. 01 July 2009.
Available at http://www.centrica.com/index.asp?pageid=39&newsid=1813

^ £150 savings include: £20 per fuel (inc VAT) signup credit payable at month thirteen; and a £110 saving through an assumed 12% reduction in consumption by using the Consumption Hub and Electricity Monitor from average annual consumption of 20,500 kWh for gas and 3,300 kWh for single rate electricity, paying by Monthly Direct Debit on our Standard tariff prices as at 9th November 2009, rounded average across all regions including VAT. Actual energy savings will vary depending on individual circumstances.

^Top |

RSS |